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Icelandic Group (SH) home > IBF Corporate Members > Icelandic Group (SH)

The Group constitutes an international network of independent companies, each operating in its own market area in the production and sale of seafood products. In the United States, United Kingdom, France, Denmark and Germany the Group operates processing plants for value added products but in addition there are the sales and marketing companies selling natural seafood products. The sales and marketing companies are located in the United States, United Kingdom, France, Spain and Japan. In addition to these market-oriented companies, there are other companies responsible for procurement of supplies and services; they are located in Iceland, Norway, the Netherlands, China and S-Korea.  Icelandic Group is also involved in primary processing of raw material through the operation of several processing plants in China and Thailand.

Icelandic Group operates both in the retail market and in food service. In the latter market, the Group has built up its ICELANDIC brand, which enjoys a strong position in certain markets and is gaining ground in others. In the retail market, however, the Company has focused on manufacturing under the brands of the retail chains that it serves.

Founded in 1942, Icelandic Group builds on a long tradition of selling frozen fish from producers in Iceland and elsewhere. Knowledge of fish and other seafood products is extensive within the Group, and product development is a significant aspect of its operations. The emphasis has always been on ensuring high and consistent level of quality and on offering outstanding service. Icelandic Group is a leading company in its field and an expert company in seafood products. With this objective in mind the Group has concentrated its efforts on broadening the range of its products to enable customers to obtain in one place all the seafood products that they use. In addition to all the principal species of whitefish, products offered by Icelandic Group include shrimp, shellfish and molluscs of various kinds.

Recent years have seen a shift in focus as the Company has turned its sight on the market for fresh and chilled seafood. These products are rapidly gaining ground in the retail market with consumers´ increasing preference for easily prepared, fresh products. These trends are most advanced in the United Kingdom, but various other markets are following in their wake. Icelandic Group has for this reason invested in a number of companies which not only increase the Group´s range of products but are also well positioned in the market for fresh seafood.

We invite you to acquaint yourself with Icelandic Group's operations on her website.

 
www.icelandic.cn

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